Each business is trying to develop superior features to attract top creators.
It is as if software companies are in a creator land grab. Dropbox also released a video-sharing service called Replay. And in addition to Shop, Dropbox launched a service (Capture) to collect screenshots, screen recordings, gifs, and audio files.Epic Games, which makes Fortnite, bought Bandcamp to expand its creator marketplace capabilities.Shopify, the leader in ecommerce platforms, launched a link-in-bio tool aimed at creators.And many of these software tools are converging in ecommerce. This is where Dropbox Shop is entering.Ĭreator software is fragmented.
Their products are on platforms such as Podia, Gumroad, ConvertKit, and several other creator-first networks. They could sell on Shopify, BigCommerce, or Magento, but they don’t. Hy’s courses, Frank’s Notion templates, and Bourgoin’s cheatsheets don’t fit neatly into established ecommerce platforms. Katelyn Bourgoin sells “Clarity Calls” cheatsheets Platforms
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